December 20, 2012 Volume 6, Number 51
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December 2012 Issue of Giftware News Magazine

  • Show of Shows
  • Market Finds
  • Bath & Body
  • Fashion Jewelry
  • Office Products
  • Inspirational
  • Personalized Products
  • And More...



Giftware News Speaks With Newly Appointed SAFI Managing Director, Paris, Philippe Brocart

Thursday, December 6, Giftware News & Home Fashion had the opportunity to meet with Philippe Brocart. Joining the discussion were Frederic Bougeard SAFI, Director International Sales & Business Development Organizer of Maison et Objet, Paris and Maison Et Object, Philippe Bazin, Promo Salon USA located in NYC.

The group discussed Paris as the gateway to Europe. It is a market of 500 million consumers, 10 million visitors each year visit Paris, and 2 million are trade visitors. The relationship for Paris and New York is an important link. Paris is legendary for fashion, the energy that grabs you — whereas NYC is young, fresh and is always renewing itself.

Creation is not a word, ones needs inspiration, to have a real experience. Brocart urged buyers to come to Paris, the history, the inspiration, the lifestyle ideals. The unique products that are only at the Maison et Objet show. This is a real experience. It is the Art of living, the art of Creation, it is a certain style of living. The show is not about categories but about lifestyle experiences.

Later that evening, PREDA: Paris Region Economic Development Agency hosted a unique presentation by the Trend Forecasting Agency NellyRodi followed by a panel discussion between Paris-based trade shows and American experts at the Consulate General of France on 5th Avenue. Five major attitudes that are emerging this season were presented.

Covered in the presentation were story telling, the story behind ideas and creating new stories. The senses were discussed as a reflection of life, the expression of all lifestyle facets. Fun! Used as bringing lightness into the world. The New Cool is definitely coming from the street cultural. Cool is the Chic; self-expression through technology. Connectivity — the world is moving faster: what associations are there, who to trust, and being generous with others worldwide in sharing new ideas and giving opportunities for exploration and enjoyment.

Brocart says Maison & Objet will promise to inspire and surprise your senses.

Aurora Promotes Tony Sayles To Vice President of Sales

Aurora World Inc. ( has announced the promotion of Tony Sayles to Vice President of Sales, effective immediately. He will oversee all field personnel in the United States as well as Aurora's national and strategic accounts. Sayles will report directly to Senior Vice President of Sales and Marketing Michael Kessler who handles all U.S. and international operations for Aurora.

"It's a great pleasure to promote a gift industry veteran like Tony to his new role at Aurora," says Kessler. "His 20-plus years of experience are a huge asset to our company. For the past four years, Tony has been a tremendous part of Aurora's growth and has a proven track record helping our sales representatives successfully grow their business."

Sayles started his career at RJR Nabisco as a territory/regional manager. He spent five years in senior management at Russ Berrie and Company and four years at Fitz and Floyd as Vice President of Sales. He joined Aurora in 2009 as Managing Director of Sales.

New and Expanded Holiday & Floral Showrooms Underscore Importance of January Market

With more Holiday & Floral/Home Décor product from the United States, Europe and the Far East than any other marketplace, and with the addition of leading manufacturers such as Kaemingk International, The Atlanta International Gift & Home Furnishings Market, January. 9-16, 2013, is the holiday & floral industry’s first global market of event for 2013. The Holiday/Floral and Home Décor center — Floors 16-20 of Building 1 — is bursting with new and exciting product, an exemplary Artisan Showcase and important retail-focused seminars.

AmericasMart’s popularity in Holiday & Floral/Home Décor is underscored by robust leasing activity leading up to the January market. The product center boasts 17 new and expanded showrooms.

"At the National Stationery Show, we've become dependent on the Giftware News E-Weekly to help us reach a core audience of decision-makers. It's helped us keep our business moving forward."

Melissa Gray, GLM, Marketing Manager

"We have enjoyed working with the competent, helpful, and resourceful people at Giftware News. Our online ads are a great way to stay "top of mind" with our Retailers."

Douglas Company

"I know the second the blast goes out, my phone starts ringing and our websites get inundated with registrations."

Michele Diodati, The Plum Island Soap Company

Thank you Giftware News for your innovative new ways of attracting attention to our new products! The Digital Issue is a great asset to shop owners with all the interesting tips on displays & trends; the banners on the eWeekly Newsletter really POP!

Vicky Grant Creative Director Manual Woodworkers & Weavers, Inc.

The ad I placed in the May/June issues of Giftware News has been one of the most successful ads ever for Harvest of Barnstable. Several new buyers walked into the Atlanta booth specifically to place orders after seeing our advertised Blooming Paperwhite Baskets and phone orders continue to come in. The ad was paid for on the first day of the show! Thank You GWN!

Harvest of Barnstable


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“We are the market with all the leading companies,” says Andrew Patton, vice president of leasing for Holiday & Floral/Home Décor. “This is a must-attend market for retailers as well as designers looking for innovative products.”

An important addition to the product center is Kaemingk International, which has been in business for 70 years. Kaemingk, Europe’s largest holiday, garden and home décor company, has a new 5,000-square-foot Floor 18 showroom ready to go. The majority of Kaemingk’s vast line of trend-forward, value-priced products will be on display.

Also new to the product center is Byers’ Choice Ltd., the company founded in 1978 by Bob and Joyce Byers. Byers’ Choice leased a 2,000-sq. ft. space on Floor 20 to showcase its beloved Christmas figurines and a variety of other holiday décor.

Also on Floor 20, Santa’s Own expanded to more than 5,000 square feet. Christmas by Krebs relocated and expanded to 1,200 square feet on Floor 20. Holy Land Imports and Pinnacle Peak Trading leased a new showroom with 600 feet on 20. And, Rudolph and Me will open a new 600 square-foot showroom on 20.

On Floor 16, Sterling, Inc. expanded its showroom to more than 11,000 square feet. Floral Treasure has relocated and expanded to more than 3,000 square feet. And, The James Trogolo Company has relocated and expanded to approximately 2,000.

Regency International expanded to more than 11,000 square feet on Floor 17. And on the same floor, Hills Imports expanded to more than 8,000 square feet of showroom space.

Floor 18 is filled and bursting with activity. RAZ Imports, another industry leader, expanded to more than 14,000 square feet; Accent Décor expanded to about 9,000 square feet; and Floridus Design Images has a new 2,000-sq. ft. showroom. May Silk is in a new 1,500 sq. ft. showroom on Floor 19. Reliant Ribbon expanded to more than 2,500 square feet on 19. GSC, Inc. expanded to 2,000 square feet.

The centerpiece of January Market in the Holiday & Floral/Home Décor collection is an Artisan Showcase called “StART at the Top” from January 10-12 with a party 4 p.m.-8 p.m. on Friday. Staged on Floor 20, the Showcase features live artisan demonstrations by sculptors, wood carvers, painters and more visiting from their studios throughout Europe and the U.S. Buyers can enjoy festive foods such as brats, pretzels, cold beer and delicious desserts while learning about the craftsmanship of the products.

IMAX Worldwide Home Launches Essentials By Connie

IMAX Worldwide Home is unveiling a new concept at the winter markets designed to excite consumers with powerful punches of vibrant, livable color and translate to bigger tickets for retailers.

Essentials by Connie is the second major merchandising concept IMAX Worldwide Home has launched with leading retail strategist Connie Post. The first, ColorPOST by Connie, incorporated a selection of IMAX products divided by color story into a series of decorative accessory pods. Merchandised on flexible, movable display units, the pods were created to simplify the buying process for consumers and to make updating store floors quick and easy for retailers. According to Al Bulak, president of IMAX Worldwide Home, the concept was a hit at retail and dealers are clamoring for the next phase.

Enter Essentials by Connie, which Post describes as “Modern design made easy. Offering powerful color elements for every room in the house, Essentials provides all the basic elements needed to make any showroom look up-to-the minute, including modern mirrors, lamps, pillows, decorative accents and florals.”

The first of two complete collections to be introduced in 2013 is centered on four bright color choices – Orange, Yellow, Blue and Green – and will be displayed en mass for a clean and colorful presentation that Post says will “grab shoppers’ attention and create excitement. Like a B-12 shot for merchandising, Essentials was created to add energy to existing room settings and drive business through the winter months straight into Spring/Summer 2013.”

Of the bright story, Post says, “Tangerine has proven to be a winner with consumers who love to dress and decorate with vibrant, orange color. People are constantly telling me how much they love the color orange. It just makes people feel good and it’s here to stay. Yellow is another feel-good color that is like bringing the sunshine in. It blends with almost every other color in the rainbow and is an easy add to existing rooms for those who need a shot of joy in their lives. Turquoise blue, meanwhile, is like a pleasant river running through a room. It’s tranquil, calm and serene. Like yellow it’s easy to decorate with, as well as elegant to the eye. And shades of green, from emerald —Pantone’s new color of the year for 2013 – to new leaves, will ground you and allow you to breathe easier. Lush and stimulating, green is simply as easy to live with as fresh grass.”

As with ColorPOST, the products in each of the Essentials by Connie collections have been coordinated with Sherwin-Williams paints to make it easy for consumers to complete a room.

Legacy Cards Now Help in Fight to End Child Hunger

Legacy Publishing Group recently announced the launch of its BUY A CARD | FEED A CHILD card line. Beginning January 2013, all full-color greeting cards purchased from Legacy will help feed hungry children and families in the United States and around the world. Legacy will donate a portion of the profits from every card sold to hunger relief organizations working to eradicate the terrible scourge of childhood hunger and malnutrition. Says Timothy Cross, Vice President-Communications at Legacy, “We believe this goal can be accomplished in our lifetime. This is something that everyone here at Legacy is truly passionate about and we are committed to this program for the long-haul.”

Legacy is a family-owned business (started by its patriarch, David Dunn, who almost 20 years ago turned the company over to his three daughters, Mary Pat, Pam and Cathy and their husbands, Pete, Tim and Carlos to run) and that family-oriented approach to business has been central to the company whose motto is “The Family That Cares.”

“Our customers have seen our kids on the cover of our catalog, year after year. Many of them have had the pleasure of meeting them at a trade show. Families and children have always been central to who we are as a company and as individuals. In fact, all three sisters were once teachers, and all three husbands have served in the U.S. Army. We believe we all have an obligation to make this world a better place, not just for our families, but for families around the world,” says Carlos LLansó, Chief Executive Officer of Legacy.

More than 15,000 children around the world die each day from the effects of starvation and malnutrition, notes Cross. And over 55 million children across the globe suffer from the debilitating impact of acute malnutrition, he adds. In the United States, recent studies report that 20 percent of all children live in food insecure households, which means they fail to get the proper nutrition on a daily basis to succeed at school, in sports or in similar activities.

Rather than choose a single organization to support, Legacy will select a different non-profit entity each month to receive that month’s donation. Criteria for selecting an organization will include whether one of the primary missions of the entity is providing food and clean water to children and families, whether the organization has received a high rating from an independent charity-ratings company, and whether the charity spends the significant majority of donations on programs directly aimed at providing food and nutritional help to children and families.

Retailers can see how their card purchases are helping in the fight against hunger and malnutrition by visiting each month to see the organizations Legacy supports and the equivalent number of meals the company has provided (derived by dividing each monthly donation by the cost per meal as provided by the recipient organization). Retailers who carry one of Legacy’s card displays will receive point-of-purchase signage and window decals that will help tell the BUY A CARD | FEED A CHILD story and let consumers know that the retailer is helping end childhood hunger

Says, LLansó, “We’ve set a fairly lofty goal for our first year: we hope to provide at least 750,000 meals worth of donations in 2013.”

Joy Tashjian Marketing Group Signs Newest Licensee For NBC-TV’s SMASH

Joy Tashjian Marketing Group has signed Mead Products, a subsidiary of Acco Brands as the newest licensee for the hit NBC-TV series SMASH. Mead/Acco will manufacture calendars featuring stars and themes from the musical drama that was inspired by an original concept from series executive producer and multiple Emmy and Oscar winner Steven Spielberg. Smash celebrates the beauty and heartbreak of the Broadway theater as the series follows a cross section of talented dreamers and schemers who all have one common desire - to be a "Smash." The series centers on a desire to create a Broadway musical based on the life of Marilyn Monroe — written by the successful songwriting duo of Tom (Tony Award-nominee Christian Borle, "Legally Blonde: The Musical") and Julia (Emmy Award-winner Debra Messing, "Will & Grace").

"We are delighted to announce Mead/Acco Brands as licensee in the important calendars category for the NBC-TV musical drama series Smash. Produced by Universal Television in association with Dreamworks Television, the series has attracted one of the most distinguished creative teams and cast in network primetime,” said Joy Tashjian, principal of JTMG.

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